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Brightly Twisted Trunk Show

617844868Brightly Twisted Trunk Show Thursday and Friday, June 25-26th at Blond Genius, our West Des Moines location.

Shop these one of a kind pieces produced just for this trunk show before they head to our mobile boutique, Fashion On The Fly, currently at Lake Okobji. No two pieces are the same!

Find Fashion on the Fly with Blond Genius’ Mobile Boutique

whotv.com

The Mobile Boutique by Blond Genius will debut on the road at Lake Okoboji on June 18 (Photo Courtesy: Blond Genius) The Mobile Boutique by Blond Genius will debut on the road at Lake Okoboji on June 18 (Photo Courtesy: Blond Genius)

WEST DES MOINES, Iowa – High-end fashion meets mobility with West Des Moines-based women’s fashion company Blond Genius‘ new Fashion Truck.

Debuted in West Des Moines Thursday night, the “Fashion on the Fly” Mobile Boutique is an 36-foot RV completely transformed to replicate the store’s boutique.

“We are so excited to be the first Fashion Truck in Iowa,” said Erin Eischeid, owner of Blond Genius. “This is a trend that has hit the coasts and we thought our clients in Iowa needed to be able to experience shopping out of an RV.”

The project is the store’s way of celebrating it’s 10th anniversary. Eischeid, with the help of her husband and other family members, completely transformed the RV into an exact replica of the Blond Genius boutique; hardwood…

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