FOTF is a mobile boutique that is an 36-foot RV completely transformed to replicate the store’s boutique. Blond Genius is excited to be the first Fashion Truck in Iowa. The RV will go on the road for a kick-off tour beginning June 18 through August 8, starting in Lake Okoboji. The store also will take bookings for “Block Parties,” where you and your friends can take part in private shopping events out of the RV.

“This is a trend that has hit the coasts and we thought our clients in Iowa needed to be able to experience shopping out of an RV.”


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FOTF cursive copy2

black bg WITH BARDenim Bar. Blond Genius has jeans for EVERY body! Our denim bar stocks over 150 styles of jeans for women and over 50 styles for men.
Clothing. Accessories. Shoes. We’ve shopped various markets across the coasts to bring you the trendiest fashions from New York to Los Angeles.

Also, we welcome you to join our VIP list. By joining you’ll be invited to special in-store events and exclusive offers. Click here to sign-up.


meet the team11026325_10152876333647761_2362699722382167025_o

Erin Eisheid::  nicole henderson:: darcy villalobos::    alli tegeler::  erika vurink::  hannah heathman::            taylor dworek:: maria bosworth:: MARIAH KOSTER::


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