WEST DES MOINES, Iowa – High-end fashion meets mobility with West Des Moines-based women’s fashion company Blond Genius‘ new Fashion Truck.
Debuted in West Des Moines Thursday night, the “Fashion on the Fly” Mobile Boutique is an 36-foot RV completely transformed to replicate the store’s boutique.
“We are so excited to be the first Fashion Truck in Iowa,” said Erin Eischeid, owner of Blond Genius. “This is a trend that has hit the coasts and we thought our clients in Iowa needed to be able to experience shopping out of an RV.”
The project is the store’s way of celebrating it’s 10th anniversary. Eischeid, with the help of her husband and other family members, completely transformed the RV into an exact replica of the Blond Genius boutique; hardwood…
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